MTR Shops X Well Being · Start Up Programme
The MTR Corporation is committed to building an inclusive and sustainable community while supporting community development. Through its extensive station shop network, MTR Shops have been creating employment opportunities across various community sectors.
Following the launch of the "NGO and Social Enterprise Support Program" in 2016, the MTR Corporation will take a further step in 2025 by fully supporting the " Well Being · Start-Up 2.0" program, introduced by the Hong Kong Housing Authority (HKHA). The program will offer three station shops for young people to set up pop-up stores, enabling them to bring their innovative business ideas to life in physical stores and fulfill their entrepreneurial dreams.
Application Period
The first round of open application had completed in September 2025. The next round of application will be opened in March 2026 (tentatively).
Eligibility
- Individuals aged 35 or below.
- Must hold a Hong Kong Permanent Identity Card.
Application Method
Applicants must complete an application form and submit it along with a business plan (e.g., a PowerPoint presentation) via email to the MTR Corporation within the application period. For more details, please refer to the application form.
Key Evaluation Criteria
- Business plan concept
- Innovation of products or services
- Feasibility of implementation in station shops
- Market potential
- Social impact
- Financial arrangements, shop operation hour arrangement and team management.
Announcement of Results
The MTR Corporation will conduct online interviews with shortlisted applicants. Only selected participants will be notified 1-2 months after the interview.
Operating Period and Fees
- Selected participants will operate pop-up stores in the assigned station shops for one week to not more than three months (subject to availability of the shops and MTR has the final discretion).
- Participants are required to pay a percentage of sales revenue to MTR as rental to support the development of the scheme. Such percentage will depend on the trade type and product type of the shop and will not exceed 10% of sales revenue.
