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Eligible new brands will be entitled to an exclusive advertising package to maximize brand's presence upon leasing a shop at MTR stations (terms and conditions apply). Beyond this initial boost, your brand will be featured on our widely-used MTR mobile app and the MTR website, ensuring maximum visibility among our vast user base. And that's not all! 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",{"data":561,"content":562,"nodeType":242},{},[563],{"data":564,"marks":565,"value":566,"nodeType":241},{},[],"Kazaf Chan, the General Manager of Sushi Express in Hong Kong mentioned they have been committed to provide a high-quality and convenient Japanese grab-and-go experience at affordable prices.",{"data":568,"content":569,"nodeType":242},{},[570],{"data":571,"marks":572,"value":573,"nodeType":241},{},[],"Today, Sushi Express has nearly 30 branches in the Hong Kong MTR railway network. “We invest a lot of time researching the location of our branches to open our sushi shops in high-traffic areas.” Mr Chan notes. ",{"data":575,"content":595,"nodeType":448},{"target":576},{"metadata":577,"sys":579,"fields":587},{"tags":578},[],{"space":580,"id":582,"type":41,"createdAt":583,"updatedAt":584,"environment":585,"revision":376,"locale":30},{"sys":581},{"type":16,"linkType":17,"id":18},"23cWnIKxk3sz4fM9h2HCeR","2024-03-05T02:48:47.385Z","2024-03-05T07:02:11.690Z",{"sys":586},{"id":24,"type":16,"linkType":25},{"title":588,"file":589},"Sushi 02",{"url":590,"details":591,"fileName":594,"contentType":128},"//images.ctfassets.net/lb98a0c14t20/23cWnIKxk3sz4fM9h2HCeR/54d93580741e8d4eb2577eb5f192f699/Sushi_Edit_2.jpg",{"size":592,"image":593},2956548,{"width":411,"height":412},"Sushi Edit 2.jpg",[],{"data":597,"content":598,"nodeType":242},{},[599],{"data":600,"marks":601,"value":602,"nodeType":241},{},[],"Being Hong Kong's largest public transportation system, MTR offers competitive advantages with steady and high patronage at MTR Shops, which benefits a lot to brand exposure and in turn secures steady customer base. Sushi Express, undoubtedly harnesses these advantages and grows their business in the Hong Kong region over the past decade. ”We are delighted to discover suitable locations along the MTR lines that align with our business model. Establishing shops in MTR stations allows us to capture nearby residents and even customers from other areas.” Mr Chan mentioned. ",{"data":604,"content":605,"nodeType":242},{},[606],{"data":607,"marks":608,"value":609,"nodeType":241},{},[],"Tin Shui Wai Station of Tuen Ma Line is the major transportation hub in the district. Mr Chan pointed out “…Tin Shui Wai’s shop is tiny, but excels in high foot traffic, making it one of our top-performing branches.”",{"data":611,"content":631,"nodeType":448},{"target":612},{"metadata":613,"sys":615,"fields":623},{"tags":614},[],{"space":616,"id":618,"type":41,"createdAt":619,"updatedAt":620,"environment":621,"revision":75,"locale":30},{"sys":617},{"type":16,"linkType":17,"id":18},"1Le4hxrkObJmwotwijA1nR","2024-03-05T02:48:59.340Z","2024-03-05T07:00:48.236Z",{"sys":622},{"id":24,"type":16,"linkType":25},{"title":624,"file":625},"Sushi 03",{"url":626,"details":627,"fileName":630,"contentType":128},"//images.ctfassets.net/lb98a0c14t20/1Le4hxrkObJmwotwijA1nR/4e5e71ec06f53d14484afefabe64df37/Sushi_03.jpg",{"size":628,"image":629},3255872,{"width":411,"height":412},"Sushi 03.jpg",[],{"data":633,"content":634,"nodeType":242},{},[635],{"data":636,"marks":637,"value":638,"nodeType":241},{},[],"In recent years, Sushi Express continuously introduce various new products and adapted to the dynamic Hong Kong market. In addition to the well-known individually packed sushi, bento boxes, and rice bowls. They also expand their offerings to include a variety of proprietary snacks, and beverages that align with Hong Kong people’s fast-paced grab-and-go habit. ",{"data":640,"content":660,"nodeType":448},{"target":641},{"metadata":642,"sys":644,"fields":652},{"tags":643},[],{"space":645,"id":647,"type":41,"createdAt":648,"updatedAt":649,"environment":650,"revision":75,"locale":30},{"sys":646},{"type":16,"linkType":17,"id":18},"dyx1Rx44alE5HBQQOJFZt","2024-03-05T02:49:06.298Z","2024-03-05T07:01:47.420Z",{"sys":651},{"id":24,"type":16,"linkType":25},{"title":653,"file":654},"Sushi 04",{"url":655,"details":656,"fileName":659,"contentType":128},"//images.ctfassets.net/lb98a0c14t20/dyx1Rx44alE5HBQQOJFZt/114654390c11d859a4c353f998739573/LHK686_MTR_Sushi_Edit_03B_CLEAN_HiRes_Moment_1_.jpg",{"size":657,"image":658},2783159,{"width":411,"height":412},"LHK686 MTR Sushi Edit_03B_CLEAN_HiRes_Moment 1 .jpg",[],{"data":662,"content":663,"nodeType":242},{},[664],{"data":665,"marks":666,"value":667,"nodeType":241},{},[],"Looking forward, Chan is optimistic about more collaborations with MTR Shops, aiming to expand the brand's community presence and achieve mutual growth and win-win partnership with MTR. ","sushi-express",{"metadata":670,"sys":672,"fields":683,"isPublished":33},{"tags":671},[],{"space":673,"id":675,"type":20,"createdAt":676,"updatedAt":677,"environment":678,"revision":680,"contentType":681,"locale":30},{"sys":674},{"type":16,"linkType":17,"id":18},"7g5802VotiVtKeqTEUnfCM","2023-12-19T09:17:53.848Z","2024-01-17T03:10:04.512Z",{"sys":679},{"id":24,"type":16,"linkType":25},30,{"sys":682},{"type":16,"linkType":28,"id":390},{"title":392,"subheading":684,"thumbnail":685,"mediaType":414,"video":706,"image":685,"content":707,"slug":795,"pageTitle":392,"metaDescription":392}," Conversing with Managing Director of hana-musubi, Muneo Nishida",{"metadata":686,"sys":688,"fields":696},{"tags":687},[],{"space":689,"id":691,"type":41,"createdAt":692,"updatedAt":693,"environment":694,"revision":75,"locale":30},{"sys":690},{"type":16,"linkType":17,"id":18},"3vq3S9V8MGAr3QThPbAQ6d","2023-12-19T09:12:58.979Z","2023-12-19T09:13:05.200Z",{"sys":695},{"id":24,"type":16,"linkType":25},{"title":697,"file":698},"Hana 01",{"url":699,"details":700,"fileName":705,"contentType":128},"//images.ctfassets.net/lb98a0c14t20/3vq3S9V8MGAr3QThPbAQ6d/c89f5b38be846b473260594cc58ce041/Hana_01.jpg",{"size":701,"image":702},2120760,{"width":703,"height":704},3840,2160,"Hana_01.jpg","https://youtu.be/MwSsE0-lBUE",{"nodeType":243,"data":708,"content":709},{},[710,717,724,745,752,759,766,788],{"nodeType":242,"data":711,"content":712},{},[713],{"nodeType":241,"value":714,"marks":715,"data":716},"MTR owns multiple railway lines and is the preferred mode of transportation for most residents and tourists. ",[],{},{"nodeType":242,"data":718,"content":719},{},[720],{"nodeType":241,"value":721,"marks":722,"data":723},"Managing Director of hana-musubi Muneo Nishida agreed, \"We benefit from a large and stable customer base of 5 million passengers per day, and opening stores in the stations allows our brand awareness to continuously increase among customers.\"",[],{},{"nodeType":448,"data":725,"content":744},{"target":726},{"metadata":727,"sys":729,"fields":736},{"tags":728},[],{"space":730,"id":732,"type":41,"createdAt":733,"updatedAt":733,"environment":734,"revision":7,"locale":30},{"sys":731},{"type":16,"linkType":17,"id":18},"1X5A3FKDAtmQ5oLhvWFBYB","2024-01-17T03:07:41.849Z",{"sys":735},{"id":24,"type":16,"linkType":25},{"title":737,"file":738},"Hana 05",{"url":739,"details":740,"fileName":743,"contentType":128},"//images.ctfassets.net/lb98a0c14t20/1X5A3FKDAtmQ5oLhvWFBYB/15fa83a32a994bbe8b803127cae1a6ef/Hana_05.jpg",{"size":741,"image":742},2282497,{"width":703,"height":704},"Hana_05.jpg",[],{"nodeType":242,"data":746,"content":747},{},[748],{"nodeType":241,"value":749,"marks":750,"data":751},"He also mentioned, \"In 2015, hana-Musubi became the first store to set up shop in an MTR station. After sharing our business philosophy with MTR, we decided to choose Tai Koo Station as our first MTR branch. During the communication period, MTR actively assisted us in identifying stations with potential demand for our products from the perspectives of customers and merchants. This resulted in a win-win situation. We are grateful to MTR colleagues for providing excellent suggestions, which allowed our products to have the opportunity to start from Tai Koo Station. We have now established over 50 branches in various stations, successfully reaching our target customers and bringing peace of mind, safety, convenience, and delicious food to more people in Hong Kong through hana-Musubi.\"",[],{},{"nodeType":242,"data":753,"content":754},{},[755],{"nodeType":241,"value":756,"marks":757,"data":758},"Prioritizing effective communication with merchants, MTR Corporation goes above and beyond by extending a multitude of assistance.",[],{},{"nodeType":242,"data":760,"content":761},{},[762],{"nodeType":241,"value":763,"marks":764,"data":765},"\"In addition, we have our own central food production facility, where all hana-Musubi products undergo thorough hygiene and quality management. With the support of the station's hygiene and transportation facilities, we are able to deliver hana-Musubi products quickly to different station branches, ensuring that customers can easily purchase the freshest products.\"",[],{},{"nodeType":448,"data":767,"content":787},{"target":768},{"metadata":769,"sys":771,"fields":779},{"tags":770},[],{"space":772,"id":774,"type":41,"createdAt":775,"updatedAt":776,"environment":777,"revision":75,"locale":30},{"sys":773},{"type":16,"linkType":17,"id":18},"42n62KU9N6JfWjJvjFJci5","2024-01-17T03:09:02.947Z","2024-01-17T03:09:12.214Z",{"sys":778},{"id":24,"type":16,"linkType":25},{"title":780,"file":781},"Hana 04",{"url":782,"details":783,"fileName":786,"contentType":128},"//images.ctfassets.net/lb98a0c14t20/42n62KU9N6JfWjJvjFJci5/be318d0e35b255819bb91cd95a5cbd64/Hana_04.jpg",{"size":784,"image":785},1708483,{"width":703,"height":704},"Hana_04.jpg",[],{"nodeType":242,"data":789,"content":790},{},[791],{"nodeType":241,"value":792,"marks":793,"data":794},"Muneo Nishida aims to open 200 branches across Hong Kong, allowing more people to enjoy their signature Omusubi rice balls. \"Finally, we would like to thank MTR for providing full support in terms of renovation, daily operations management, and other facilities. This support gives us confidence to continuously develop new products while maintaining a sense of freshness for the brand among customers, and to continue expanding our network in station 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鴻褔堂集團行政總裁兼執行董事司徒永富博士",{"data":833,"content":834,"nodeType":243},{},[835,842,859,866,882,889,905],{"data":836,"content":837,"nodeType":242},{},[838],{"data":839,"marks":840,"value":841,"nodeType":241},{},[],"鴻福堂由當年一間傳統的涼茶店，經歷了十多年的成長和蛻變，一直堅持推廣涼茶文化的同時，銳意為顧客不停帶來新產品和體驗，誠意提供自家味道和有溫度的服務，成為深受香港人喜愛的健康草本品牌。",{"data":843,"content":858,"nodeType":448},{"target":844},{"metadata":845,"sys":847,"fields":852},{"tags":846},[],{"space":848,"id":434,"type":41,"createdAt":435,"updatedAt":436,"environment":850,"revision":75,"locale":108},{"sys":849},{"type":16,"linkType":17,"id":18},{"sys":851},{"id":24,"type":16,"linkType":25},{"title":853,"description":119,"file":854},"HFT0.5",{"url":855,"details":856,"fileName":446,"contentType":128},"//images.ctfassets.net/lb98a0c14t20/143YP8ao6ZjapJjgy40B44/c34105a71f951dfec2104d4845503f21/HFT0.5.jpg",{"size":444,"image":857},{"width":411,"height":412},[],{"data":860,"content":861,"nodeType":242},{},[862],{"data":863,"marks":864,"value":865,"nodeType":241},{},[],"在集團拓展的過程中，鴻福堂一直與港鐵合作無間，MTR Shops 的租務團隊亦致力為乘客提供更好服務。鴻褔堂集團行政總裁兼執行董事司徒永富博士表示：「港鐵十分認同我們的品牌理念。在2002年將軍澳綫開綫，我們於沿綫車站開設了第一間港鐵站分店，為工作繁忙的乘客帶來健康又方便的涼茶、湯水及食品，港鐵站人流高亦令更多人認識我們，有助品牌走進年輕一族及家庭客群。」",{"data":867,"content":881,"nodeType":448},{"target":868},{"metadata":869,"sys":871,"fields":876},{"tags":870},[],{"space":872,"id":464,"type":41,"createdAt":465,"updatedAt":466,"environment":874,"revision":75,"locale":108},{"sys":873},{"type":16,"linkType":17,"id":18},{"sys":875},{"id":24,"type":16,"linkType":25},{"title":470,"description":119,"file":877},{"url":878,"details":879,"fileName":476,"contentType":128},"//images.ctfassets.net/lb98a0c14t20/1Gno4qsF75BWmMCJSXKeJN/1ab1418e2228d3be15adc233ae8a240c/HFT_1.jpg",{"size":474,"image":880},{"width":411,"height":412},[],{"data":883,"content":884,"nodeType":242},{},[885],{"data":886,"marks":887,"value":888,"nodeType":241},{},[],"隨著鴻福堂於港鐵站及更多地點開設分店，持續擴展，品牌於2014在香港上市，標誌著他們於中式健康產品市場的領導地位。時至今日，鴻福堂有超過100間分店，當中超過5成的分店位於港鐵站，可見鴻褔堂與港鐵已經建立深厚的合作關係。司徒永富博士提及：「除了在物色店舖及裝修提供支援外，MTR Shops更經常與我們合作做不同推廣，透過有幾百萬用戶的MTR Mobile手機應用程式，向用戶推廣我們的新產品，增加曝光，此外還透過不同渠道全年派發車站商店現金券，吸引客人到店消費，港鐵作為香港最主要的交通運輸系統，為我們的品牌帶來了巨大的推動力和機會。」",{"data":890,"content":904,"nodeType":448},{"target":891},{"metadata":892,"sys":894,"fields":899},{"tags":893},[],{"space":895,"id":493,"type":41,"createdAt":494,"updatedAt":495,"environment":897,"revision":75,"locale":108},{"sys":896},{"type":16,"linkType":17,"id":18},{"sys":898},{"id":24,"type":16,"linkType":25},{"title":499,"description":119,"file":900},{"url":901,"details":902,"fileName":505,"contentType":128},"//images.ctfassets.net/lb98a0c14t20/1wW376Ac3op6COGEACLfvG/322d674c9f50f5a3d11e9af1253e7364/HFT_3.jpg",{"size":503,"image":903},{"width":411,"height":412},[],{"data":906,"content":907,"nodeType":242},{},[908],{"data":909,"marks":910,"value":911,"nodeType":241},{},[],"在不同的優勢下，司徒永富博士更相信：「鴻福堂會繼續與MTR Shops緊密合作，不斷努力提供優質的產品及服務，為顧客帶來健康生活。」",{"metadata":913,"sys":915,"fields":922},{"tags":914},[],{"space":916,"id":521,"type":20,"createdAt":522,"updatedAt":523,"environment":918,"revision":75,"contentType":920,"locale":108},{"sys":917},{"type":16,"linkType":17,"id":18},{"sys":919},{"id":24,"type":16,"linkType":25},{"sys":921},{"type":16,"linkType":28,"id":390},{"title":830,"subheading":923,"thumbnail":530,"mediaType":414,"video":549,"content":924,"slug":668,"pageTitle":830,"metaDescription":830},"爭鮮在香港的經營及選址之道 - 爭鮮（香港）總經理陳耀榮\n",{"data":925,"content":926,"nodeType":243},{},[927,934,950,957,964,980,987,1005],{"data":928,"content":929,"nodeType":242},{},[930],{"data":931,"marks":932,"value":933,"nodeType":241},{},[],"爭鮮——台灣最大的迴轉壽司品牌，2010年在香港地鐵站開設了首家壽司外帶店。爭鮮香港的總經理陳耀榮先生在訪談中提到：「我們一直致力以親民的價錢向大眾提供既優質又方便的日式grab and go體驗，時至今日已經開設了接近30間港鐵沿線分店。」",{"data":935,"content":949,"nodeType":448},{"target":936},{"metadata":937,"sys":939,"fields":944},{"tags":938},[],{"space":940,"id":582,"type":41,"createdAt":583,"updatedAt":584,"environment":942,"revision":376,"locale":108},{"sys":941},{"type":16,"linkType":17,"id":18},{"sys":943},{"id":24,"type":16,"linkType":25},{"title":588,"description":119,"file":945},{"url":946,"details":947,"fileName":594,"contentType":128},"//images.ctfassets.net/lb98a0c14t20/23cWnIKxk3sz4fM9h2HCeR/03ca1e3979d7ee67e12f0865437b9f28/Sushi_Edit_2.jpg",{"size":592,"image":948},{"width":411,"height":412},[],{"data":951,"content":952,"nodeType":242},{},[953],{"data":954,"marks":955,"value":956,"nodeType":241},{},[],"每一間爭鮮分店的選址都經過精心研究，期望能夠在高人流量的地區開設壽司店。陳耀榮先生指出：「很高興能夠在港鐵沿線找到切合我們經營模式的舖位，令爭鮮在十多年來不斷擴大香港地區的業務。」",{"data":958,"content":959,"nodeType":242},{},[960],{"data":961,"marks":962,"value":963,"nodeType":241},{},[],"隨著業務的增長，爭鮮看準港鐵是香港主要的公共交通工具，在其沿線開設分店，從而受惠於MTR Shops高人流量優勢，為品牌增加曝光及提供穩定客源，在車站商店開設分店，不僅服務了周邊的居民，也成功吸引了不少區外顧客。陳耀榮先生特別提到，屯馬線天水圍站是整個區的主要交通樞紐，天水圍站的分店面積雖然不大，但客人流量非常高，使得這家分店的生意額一直得到相當保證。",{"data":965,"content":979,"nodeType":448},{"target":966},{"metadata":967,"sys":969,"fields":974},{"tags":968},[],{"space":970,"id":618,"type":41,"createdAt":619,"updatedAt":620,"environment":972,"revision":75,"locale":108},{"sys":971},{"type":16,"linkType":17,"id":18},{"sys":973},{"id":24,"type":16,"linkType":25},{"title":624,"description":119,"file":975},{"url":976,"details":977,"fileName":630,"contentType":128},"//images.ctfassets.net/lb98a0c14t20/1Le4hxrkObJmwotwijA1nR/d9f2c18c79d17b9efd299c8d03437162/Sushi_03.jpg",{"size":628,"image":978},{"width":411,"height":412},[],{"data":981,"content":982,"nodeType":242},{},[983],{"data":984,"marks":985,"value":986,"nodeType":241},{},[],"陳耀榮先生：「通過不斷的創新，希望能夠適切地配合香港人Grab and Go 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